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How to Buy Options: Complete Beginner's Guide

Master the mechanics of buying options from start to finish. Learn how to select the right strike, expiration, and order type to maximize your edge.

⏱️ 12-minute read • Updated 2026-03-01
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12 min read
Reviewed by: ApexVol Trading Team
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What is Buying Options?

Buying Options means purchasing call or put contracts that give you the right (but not the obligation) to buy or sell 100 shares of the underlying stock at a specified price before expiration.

Buying options limits your maximum loss to the premium paid while offering leveraged upside. It's the most common way new traders enter the options market.

TL;DR - Quick Answer

To buy options: 1) Open a brokerage account with options approval, 2) Pick a ticker and direction (calls = bullish, puts = bearish), 3) Choose expiration (30-60 days out for beginners), 4) Select strike (ATM or slightly OTM), 5) Use limit orders near the mid price. Max loss = premium paid. Start small with 1-2 contracts.

Getting Started: What You Need to Buy Options

Buying options is simpler than most people think. You need a brokerage account with options trading approval (Level 1 or 2 is sufficient for buying calls and puts), some capital, and a basic understanding of how contracts work. Every options contract controls 100 shares of the underlying stock.

Example: If AAPL trades at $180 and you buy one $180 call for $5.00, you pay $500 (100 shares x $5.00). If AAPL rises to $190, your call is worth at least $10.00 ($1,000)—a 100% return. If AAPL stays below $180, you lose your $500 premium. That's your maximum risk.

Step-by-Step: How to Place Your First Options Trade

Step 1: Choose Your Direction

Buy calls if you're bullish (expecting the stock to rise). Buy puts if you're bearish (expecting the stock to fall). Your directional conviction drives everything else.

Step 2: Select an Expiration Date

For beginners, choose 30-60 days to expiration. This gives your trade time to work without excessive theta decay. Avoid weekly options (too fast) and LEAPS (too expensive) until you gain experience.

Step 3: Pick a Strike Price

Start with at-the-money (ATM) strikes. They cost more but have higher probability of profit. Slightly OTM options (one or two strikes away) offer more leverage at the cost of lower probability.

Step 4: Place Your Order

Always use limit orders, never market orders. Set your limit price at the mid-point between the bid and ask. If the bid is $4.80 and ask is $5.20, start with a $5.00 limit. Adjust if not filled within a few minutes.

Managing Risk When Buying Options

The biggest advantage of buying options is defined risk—you can never lose more than the premium paid. But that doesn't mean you should risk your entire account on one trade.

Position sizing rules: Risk no more than 2-5% of your account on any single options trade. If you have a $10,000 account, limit each trade to $200-500. This ensures you can survive a string of losses while learning.

Set mental stop-losses at 50% of the premium paid. If you bought a $5.00 option and it drops to $2.50, consider cutting your loss rather than hoping for a recovery. Time decay works against buyers, and options rarely recover from large drawdowns.

Key Takeaways

  • Buy calls for bullish bets, puts for bearish bets—max loss is the premium paid
  • Start with 30-60 day expirations and ATM strikes as a beginner
  • Always use limit orders at the mid-price, never market orders
  • Risk no more than 2-5% of your account per trade
  • Close positions with 7-14 days remaining to avoid accelerating theta decay

Related Options Strategies

Understanding related strategies helps you choose the best approach for your market outlook and risk tolerance. Each strategy has unique characteristics that make it suitable for different market conditions.

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